Trina Larsen Andras, PhD

Reavey, Brooke, Dimitrova, Boryana, and Larsen Andras, Trina, How Does Interaction Orientation Affect Export Performance. Journal of Interorganizational Relationships 28 (Oct 2022).

Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, and Larsen Andras, Trina, The Effects of Retail Banner Standardization on the Performance of Global Retailing. Journal of Retailing 95 (Sep 2019):30-46.

Dimitrova, Boryana, Rosenbloom, Bert, Larsen Andras, Trina, and Kim, Saejoon, Retail Internationalization: A Review and Directions for the Future. Journal of Marketing Channels 25 (Aug 2019):1-21.

Dimitrova, Boryana, Smith, Brent, and Larsen Andras, Trina, Marketing Channel Evolution: From Contactual Efficiency to Brand Value Co-Creation and Appropriation within the Platform Enterprise. Journal of Marketing Channels 26 (Winter 2020):60-71.

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, and Kwak, Hyokjin, The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language. International Journal of Advertising 37 (Feb 2018):440-462.

Dimitrova, Boryana, Larsen Andras, Trina, and Smith, Brent, Brand Value Co-Creation via the Platform Enterprise. Business Management Book 3 (Sep 2017):5-24.

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, The Impact of National Cultural Values on retail Struture: Evidence from the World Values Survey. International Marketing Review 6 (Jun 2016).

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Do Retail Foreign Direct Investment Restrictions Affect Retail Channel Structure?. Journal of Marketing Channels 22 (Mar 2015):265-278.

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Does the Degree of Retailer International Involvement Affect Retailer Performance?. The International Review of Retail, Distribution A 24 (Jul 2014):243-277.

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing ths 21st Century Salesforce. Psychology & Marketing (Jun 2012).

Puzakova, Marina, Kwak, Hyokjin, and Larsen Andras, Trina, Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia. International Journal of Advertising 29 (Dec 2010):727-764.

Kwak, Hyokjin, Larsen Andras, Trina, and Zinkhan, George M., Advertising to “Active” Viewers: Consumer Attitudes in the U.S. and South Korea. International Journal of Advertising 28 (Mar 2009):49-75.

Kwak, Hyokjin, Zinkhan, George M., Pan, Yue, and Larsen Andras, Trina, Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study. Journal of International Consumer Marketing 20 (Apr 2008).

Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Sep 2008):235-52.

Kwak, Hyokjin, Zinkhan, George M., DeLorme, Denise E., and Larsen Andras, Trina, Revisiting Normative Influences on Impulsive Buying Behavior and An Extension to Compulsive Buying Behavior: A Case from South Korea. Journal of International Consumer Marketing 18 (Oct 2006):57-80.

Kwak, Hyokjin, Jaju, Anupam, and Larsen Andras, Trina, Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personlity Traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34 (Sep 2006):367-385.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Feb 2006):156-165.

Rosenbloom, Bert, Larsen Andras, Trina, and Smith, Brent, The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels. Journal of Marketing Channels 11 (Fall 2004):3-11.

Rosenbloom, Bert, and Larsen Andras, Trina, Communication in International Business-to-Business Marketing Channels: Does Culture Matter?. Industrial Marketing Management 32 (Sep 2003):308-315.

Larsen Andras, Trina, Rosenbloom, Bert, and Smith, Brent, Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures. Journal of Business-To-Business Marketing 9 (Sep 2002):1-25.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, Polsa, Pia, and Mazur, Jolanta, Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the United States, Finland and Poland. International Marketing Review 18 (Sep 2001):633-666.

Mehta, Rajiv, Larsen Andras, Trina, and Rosenbloom, Bert, The Influence of Leadership Styles on Cooperation in Channels of Distribution. International Journal of Physical Distribution & Logistics Management 26 (Sep 1996):32-59.

Larsen Andras, Trina, and Green, Robert T., Fortress Europe: Which Industries are Most Vulnerable?. Journal of Euromarketing 1 (Sep 1992):97-113.

Rosenbloom, Bert, and Larsen Andras, Trina, How Foreign Firms View Their U.S. Distributors. Industrial Marketing Management 21 (Sep 1992):93-101.

Green, Robert T., and Larsen Andras, Trina, Japanese Trade in International Perspective. International Marketing Review 8 (Sep 1991):12-26.

Larsen Andras, Trina, and Green, Robert T., Export Opportunties in a Crumbling Economy: The Soviet Union in 1990. Journal of International Marketing 1 (Sep 1990):71-90.

Green, Robert T., and Larsen Andras, Trina, Only Retaliation Will Open Up Japan. Harvard Business Review (Nov 1987):22-28.

Larsen Andras, Trina, and Green, Robert T., Evolution of Intra-Latin American Trade, 1962-1982: A Study of Argentina, Brazil, Colombia and Peru. The Review of Research in Banking and Finance (Summer 1986):1-15.

Green, Robert T., and Larsen Andras, Trina, Sudden Wealth/Sudden Poverty: Implications for Export Opportunities. Journal of World Business (Winter 1986):3-12.

Green, Robert T., and Larsen Andras, Trina, Evolution Toward Protectionism in the EEC: An Empirical Study. Management International Review (Jan 1985):5-16.

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, International Retail Expansion: What’s Ahead?, Academy of Marketing Science Feb 2016. Academy of Marketing Science

Guha, Mithila, Korschun, Daniel, and Larsen Andras, Trina, Callouts and Shoutouts: Are Stakeholders’ Online Activism on Social Issues Loud Enough to Drive Brand Performance?, American Marketing Assoc. Winter Educators’ Conference Nov 2022. (Feb 2023):