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UID:bf052ed9cb979b57a954ae4f6b30b801
DTSTAMP:20240727T132257Z
SUMMARY:2024 Marketing Crisis Challenge With Visit Philadelphia
DESCRIPTION: \n\nThe Dornsife Office for Experiential Learning will partner
  with Visit\nPhiladelphia to offer the 2024 Marketing Crisis Challenge for
  LeBow\ngraduate students.\n\nVisit Philadelphia\, formally known as the G
 reater Philadelphia Tourism\nMarketing Corporation\, is a private\, nonpro
 fit organization that\npromotes leisure travel to the five-county Philadel
 phia metropolitan\narea.\n\nWHAT IS THE MARKETING CRISIS CHALLENGE?\n\nDre
 xel LeBow’s Marketing Crisis Challenge is a one-day competition\nthat br
 ings together teams of graduate students to come up with\ninsightful marke
 ting plans in response to a real-world crisis facing a\ncompany.\n\nIn pre
 paration for the challenge\, graduate students will form teams of\nfive to
  seven individuals. Groups will be tasked with crafting a\nresponse to a m
 arketing-related crisis facing a company. During the\nevent\, students wil
 l research the industry and apply what they’ve\nlearned from their progr
 am coursework to create and present a\nrecommended crisis management plan.
 \n\nAt the conclusion of the event\, teams present their recommendations t
 o\na panel of industry and faculty judges.\n\nStudents will use their own 
 laptops for research and to create their\npresentations. Meals and refresh
 ments will be provided to\nparticipants.\n\nPARTICIPANT ELIGIBILITY\n\nTo 
 be eligible to participate\, team members must be currently enrolled\nin a
  Drexel LeBow graduate program. Individuals who register will be\ncontacte
 d closer to the event to form and/or confirm teams.\n\nWhen completing you
 r registration\, please select any class year - this\ncriteria will not be
  recorded as part of the registration records.\n\nEVENT TIMELINE\n\nTimeli
 ne is tentative and subject to change.\n\nFRIDAY\, MARCH 1\, 2024 \n8 a.m.
 : Team check-in\; breakfast available \n_All team members must be present 
 and checked in prior to the event\nkickoff at 8:30 a.m. Individuals not pr
 esent for check-in will forfeit\ntheir ability to participate._ \n8:30 a.m
 .: Event begins\; issue presented to teams \n9:30 a.m.: Teams begin workin
 g on projects (Work Session 1) \n12 p.m.: Working lunch \n1 p.m.: Teams fi
 nalize presentations (Work Session 2) \n3 p.m.: Team presentations \n4 p.m
 .: Awards and debrief\n 
DTSTART:20240301T133000Z
DTEND:20240301T220000Z
LOCATION:Gerri C. LeBow Hall\, 3220 Market Street\, TBD\, Philadelphia\, PA
  19104
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