Lee Singletary '11

Lee Singletary, BS business administration/entrepreneurship ‘11, is a media industry marketing leader, who for the past decade has developed brand, social, TV and digital content for companies like CBS News and Comcast NBCUniversal. He currently serves as Editorial Director, at The Trade Desk, a global advertising technology company. He’s also the founder of Unite Marketing, a boutique branding agency focused on helping clients find their voice in the digital age and empowering them with the tools to grow and evolve.

During a nearly nine-year span at Comcast Advertising, he held roles in corporate communications, industry relations, product and brand marketing. In 2018, Singletary’s work on Comcast Advertising’s “The Audience Finders” brand campaign garnered eight accolades including a Telly Award for “Best Promotional Video.” He would go on to serve as the company’s head of content marketing, building a team focused on producing industry-shaping reports, articles, video series, and webcasts. From 2021-2024, Singletary was the Editor of the Comcast “RISE Film & TV Destination” on Xfinity X1, designing and building a TV channel dedicated to highlighting BIPOC business owners in the U.S.

Prior to Comcast, Singletary was a producer at CBS 3/The CW Philly 57 where he launched the 24-hour news channel, CBS Philly Plus (now CBSN), and the first ever social media-native news show in the Philadelphia market, “Digital Brief” (still on air today).

Singletary holds a B.S. in Business (entrepreneurship) from Drexel University, where he was included into the 2015 “40 Under 40” list recognizing his career achievements. He is passionate about helping to build the brands of small to medium-sized businesses and nonprofits through his company and serves on several Philadelphia non-profit boards.

He splits his time between Philadelphia and New York City.