Marketing and Communications

The Office of Marketing and Communications is responsible for:

  • Supporting LeBow’s administrative staff to achieve Drexel University’s Strategic Plan.
  • Managing the College’s brand identity.
  • Production of print collateral for all College constituencies.
  • Engaging constituents through LeBow’s social media accounts
  • Marketing and advertising for all LeBow degree programs.
  • Consulting LeBow academic and administrative departments in best-practices for communications.
  • Strategic planning, employing metrics to increase awareness of the College.

LeBow Marketing and Communications serves the College and its programs, departments and centers. The team is comprised of professionals with expertise in several areas that include public relations, marketing, web design and user experience and graphic design.

Working With Us

News

We publicize selected news stories on our website, and share them via social media and e-newsletters (such as LeBow’s Undergraduate and Graduate Newsletters). Please contact Dave Allen with news story ideas.

Publications

Our team creates varied types of publications including brochures, fact sheets, postcards and more. Please contact Bridget Hilferty directly to discuss your project.

Social Media

LeBow College of Business has several official social media accounts. Please contact Steve Connelly for requests pertaining to social media. Also, see Drexel University’s social media policy and social media best practices.

Marketing

We assist in branding and messaging for the overall positioning of the College. This includes advertising and promotional strategies geared towards recruiting new students, both at undergraduate and graduate levels. Marketing also is involved in the promotion of strategic initiatives, the centers and executive education. We are here to advise, guide and support the departments on the appropriate tactics, create collateral and other materials to be used in these efforts, and assist in execution and implementation. Contact Bridget Hilferty with questions.

Design

The design team supports all LeBow departments and oversees the concept and development of print and electronic materials so that the college is represented with a consistent brand identity. We determine the best ways to visually represent LeBow College in our marketing and advertising, publications, program materials, our website, updates to existing materials or for newly designed components requiring copy writing by our editorial staff. We assist with printing and mailing needs, photography, social media and maintain and archive a database of LeBow photography including faculty/staff headshots. Contact Danielle Egnozzi for design questions.

Design Request Form

Website Design and Site Updates

It is our goal to keep our website updated and current so as to best serve our audiences. If you are a faculty or staff member and wish to submit an update to the site, please fill out and submit the web update request form. We will respond to your request with update information and timeline within two business days. Contact Sebastianna Skalisky for website content, design and user experience questions.

Web Update Request Form

Monitor Display Messages

The lobby display monitors in Gerri C. LeBow Hall are available for promoting LeBow events and student information. Messages are displayed for up to 2 weeks. To submit a pre-formatted message, please refer to the formatting guides and submission requirements on the monitor spec sheet.

To have a monitor message designed, please contact the design team at lebowdesign@drexel.edu for more information.

Brand Identity

LeBow logo brand guidelines and downloadable department logo resources are available to download and use.

Brand colors and logos

Videos

To request a recording of a LeBow-sponsored, on-campus event or an academic, course-related video project, please email lebowintech@drexel.edu to request the services of the Instructional Technology team. All video requests of a promotional or commercial nature please contact Bridget Hilferty to discuss your project.