Management Professor and Associate Dean for Strategic Initiatives Donna De Carolis', Ph.D., business commentary covered outsourcing for entrepreneurs involved with new ventures. Outsourcing has its pros and cons such as allowing a professional to do their part in an area that might not be your strongest. This might be more expensive at first but in the long run it’s better to have a professional do it right the first time. On the other end entrepreneurs might want to have more control over such duties as design and public relations to ensure quality and strategic consistency. The important aspect of outsourcing is finding the balance that will give you a competitive edge to boost your business to the next level.