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Corporate Social responsibility

Appeared on November 28, 2006

Dr. Ed Nelling joined host Mary Caraccioli on CN8's Money Matters Today to discuss whether corporate social responsibility (CSR) is at odds with profitability.

Dr. Nelling offered insights from his research on the link between corporate performance and corporate responsibility. Dr. Nelling provided examples of how companies have benefited from assuming socially responsible roles as well as analyze the difficulty of quantifying the economic gains of CSR.