Appeared on July 4, 2009
Management Professor and Associate Dean for Strategic Initiatives Donna De Carolis, Ph.D., discussed the essential pieces of a good elevator pitch during her business commentary on KYW News Radio, which ran Saturday, July 4, 2009. Among the essentials, De Carolis said, are: describing the market need, being clear about what your market segment and size is, why your customer would buy this product, and what differentiates your product. And De Carolis says, make your pitch with passion!