Panel Presentation: The Business of Fashion & Lifestyle at QVC

“However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff.” -Miranda Priestly, The Devil Wears Prada

Believe it or not, there is plenty of data, analytics, and market research conducted before any item is featured on QVC. Even then, there is a lot of thought behind how an item is featured on air. Join folks from QVC, Westphal, and LeBow College of Business for a lively discussion on the business of fashion and lifestyle.

Joseph Hancock, Ph.D., Program Director for Drexel’s MS Online in Retail & Merchandising and Full Professor, Drexel’s Westphal College of Media Arts and Design will be moderating our panel: