Research Spotlight: LeBow Marketing Department's COVID-19 Research

Join Drexel LeBow’s Marketing Department for a spotlight on the timely research being conducted around COVID-19. This spotlight features three 10-minute TED talk-style presentations with time for audience Q&A.

Topics and Presenters Include:

• Jintao Zhang: When Should Retailers Increase Prices during a Crisis?
• Wenyan Yin and Farhana Nusrat: Quarantining to Become a Better Me: Effect of Voluntary versus Compulsory Preventive Behavior on Consumer Adaptation During COVID-19
• Carissa Anthony: Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic

> Watch the video

Jintao Zhang PhD Candidate, Marketing

Jintao Zhang is a PhD candidate of marketing at Drexel LeBow. His research interests include:

● Behavioral Pricing ● Consumer Psychology ● Numerical Cognition

Wenyan Yin PhD Candidate, Marketing

Wenyan Yin is a PhD candidate of marketing at Drexel LeBow.

Farhana Nusrat PhD Candidate, Marketing

Farhana Nusrat is a PhD candidate of marketing at Drexel LeBow.

Carissa Anthony PhD Candidate, Marketing

Carissa Anthony is a PhD candidate of marketing at Drexel LeBow.