Appeared on February 9, 2011
Pravin Nath, PhD, assistant professor of marketing at LeBow College of Business, co-authored an article for Marketing Magnified that discusses his research study on CMO power and how it relates to firm performance. This study, titled “Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams,” appears in the January 2011 issue of the Journal of Marketing. “CMO power does matter to firm performance, but it is conditional on the structure of the top management team (TMT) and the firm’s diversification strategy,” Nath says.