Appeared on July 27, 2011
Elliot Schreiber, Ph.D., executive director of the Center for Corporate Reputation Management, spoke to Voice America on the topic of rebuilding trust in business. "The idea that a corporation has commanded control over their reputation is long gone. With all the blogs and 24-hour information, the reputation of a company comes not only from inside the company but clearly comes from a whole unity of folks looking outside in."