Media Mention 2009-06-11

Drexel’s LeBow College of Business will soon be home to the first Center for Corporate Reputation Management at a U.S. university. With an official launch planned for fall 2009, the Center will get off the ground with its first advisory council meeting today, June 1, 2009. Under the direction of Elliot Schreiber, Ph.D., the Center will actively engage the global business community to identify best practices in reputation, encourage interdisciplinary knowledge sharing and research in reputation, and address how reputation enhances business objectives of organizations. Reputation management is a relatively new area for academic research. There is no single discipline that holds exclusive ‘claim’ to the area, as reputation research can be found in virtually every area of business including marketing, management, economics, and accounting and financial management. Reputation management is also studied in communications, sociology, political science and cultural studies, among others.