Appeared on November 10, 2009
A research article co-authored by Pravin Nath, Ph.D., assistant professor of marketing, was quoted in a 4Hoteliers article about the position of chief marketing officers being at the verge of extinction.
"[A] study by Pravin Nath... found that the presence of a CMO had no impact on a firm's performance and that firms with CMOs do not perform better, and may perform worse, than those without them," the article reports.