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To learn more about Drexel LeBow’s MBA program, prospective students are encouraged to attend an information session or request additional information.
Graduate students looking to advance their skills in marketing and communications for career advancement purposes can benefit from pursuing an MBA degree in marketing at Drexel LeBow College of Business.
A marketing concentration as part of your MBA degree program prepares you to research and identify audience trends to develop successful business strategies. You’ll learn to think like a customer and lead with distinction in the dynamic marketing field.
A few of the topics covered in this concentration include:
- Advertising
- Brand Management/Strategy
- Market Research
- Online Marketing
- Product Marketing/Management
- Public Relations
- Sales
Combining these skills with the vast network of professionals you will connect with during your time in the MBA program builds your network and gets you closer to steering your career in the right direction.
The MBA concentration in marketing is offered in person or online. Drexel LeBow also offers a Master of Science in Marketing.
I’m a generalist, and so while I’m not doing balanced scorecards every day, practicing that in class taught me to think about financial reporting as a management function.
Executive Director, CCS Business Operations
Comcast
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I knew that this experience, and the network that came with it, would lead me to a more prosperous career.
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The Lawrie program provided the challenge I’d been seeking and helped me push into a new area.
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Somehow, every class gives you a ‘wow’ moment, where you understand something you’ve thought about before but didn’t know how to explain.
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After getting a behind-the-scenes look at the company and understanding how it works, I got an offer from an MBA Leadership Development Program.
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Read more about JapkeeratMBA in Marketing Career Options
An MBA with a concentration in marketing prepares you for a management position in the marketing field. Combining the wide range of skill sets that MBA courses supply with a special focus on marketing strategies and concepts equips our students with the knowledge they need to become leaders in their field.
Specializations and Industries with an MBA Concentration in Marketing
The marketing concentration can prepare you to work in a variety of roles, offering practical training in these key areas:
- Communications
- Market research
- Market strategy
Job Titles with an MBA Concentration in Marketing
A concentration in marketing can prepare you to work in a variety of capacities in both national and international markets in positions such as:
- Marketing Manager
- Promotions Manager
- Public Relations Manager
- Management Consultant
- Sales Manager
How Long Does it Take to Get an MBA?
Part-Time MBA Program
Full-Time MBA Program
Marketing Concentration Curriculum
Requirements and Coursework
Choose three courses (nine credits) from the concentration-specific courses below for a marketing specialization.
| Course | Title | Credits |
|---|---|---|
| BLAW T680 | Special Topics in BLAW | 3 |
| ECON 540 | Intro to Econometrics and Data Analysis | 3 |
| ECON 610 | Microeconomics | 3 |
| INTB 620 | International Business Management | 3 |
| MGMT 655 | Knowledge Management | 3 |
| MIS 624 | Systems Analysis and Design | 3 |
| MIS 632 | Database Analysis and Design for Business | 3 |
| MKTG 601 | Marketing Strategy and Planning | 3 |
| MKTG 606 | Customer Analytics | 3 |
| MKTG 607 | Marketing Experiments | 3 |
| MKTG 622 | Buyer Behavior Theory | 3 |
| MKTG 624 | Channels of Distribution Management | 3 |
| MKTG 627 | Digital Marketing | 3 |
| MKTG 630 | Global Marketing | 3 |
| MKTG 634 | Integrated Marketing Communications Management | 3 |
| MKTG 638 | New Product Planning, Strategy, and Development | 3 |
| MKTG 646 | Services Marketing | 3 |
| MKTG 650 | Marketing Management Cases and Problems | 3 |
| MKTG 652 | Marketing Information Management and Research | 3 |
| MKTG 654 | Corporate Brand and Reputation Management | 3 |
| MKTG T680 | Special Topics in MKTG | 3 |
| OPR 601 | Managerial Decision Models and Simulation | 3 |
| POM 610 | Supply Chain Management I | 3 |
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