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To learn more about Drexel LeBow’s MBA program, prospective students are encouraged to attend an information session or request additional information.
The Marketing Technology and Analytics MBA concentration is designed to prepare students for the rapidly advancing world of marketing. Due to emerging technologies and changes in marketing practices, marketers are exposed to vast amounts of data like never before. Managers are expected to digest and analyze that data so they can effectively respond to evolving consumer preferences.
Drexel LeBow’s STEM-designated MBA with a concentration in marketing technology encourages students to reach beyond traditional marketing principles. It familiarizes students with advanced academic theory and provides technical skills to put this knowledge into action.
This concentration will prepare students in two primary areas:
- Provide insight to companies by collecting, managing and analyzing data effectively
- Confront new marketing challenges stemming from disruptive technologies, such as artificial intelligence, social media, robotics, apps, virtual reality and others
Courses in the Marketing Technology and Analytics concentration will help you build key skills to be successful in the field, including:
- Customer analytics
- Marketing experiments
- Marketing research
- Digital marketing
- Integrated marketing communications
- Consumer behavior theory
The MBA concentration in Marketing Technology and Analytics is offered in-person or online. Drexel LeBow also offers a Master of Science in Marketing program.
The Marketing Technology and Analytics MBA concentration is a STEM-designated degree program. Students with F-1 visas can apply for a 24-month OPT extension (beyond the standard 12 months) if they meet noted criteria.
I’m a generalist, and so while I’m not doing balanced scorecards every day, practicing that in class taught me to think about financial reporting as a management function.
Executive Director, CCS Business Operations
Comcast
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I knew that this experience, and the network that came with it, would lead me to a more prosperous career.
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The Lawrie program provided the challenge I’d been seeking and helped me push into a new area.
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Somehow, every class gives you a ‘wow’ moment, where you understand something you’ve thought about before but didn’t know how to explain.
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After getting a behind-the-scenes look at the company and understanding how it works, I got an offer from an MBA Leadership Development Program.
Moody's Investors Service
Read more about JapkeeratMBA in Marketing Technology and Analytics Career Options
The unique set of theoretical, technical and analytical skills that this MBA degree concentration provides can lead to positions in a wide array of industries. Companies in virtually any field look for someone who can identify market trends and competitive advantages, and with an MBA in Marketing Technology and Analytics, you can prepare for careers including:
- Brand manager
- Communications analyst
- Customer relationship management analyst
- Data scientist
- Marketing analyst
- Product manager
- User interface manager
- User experience manager
How Long Does it Take to Get an MBA?
Part-Time MBA Program
Full-Time MBA Program
MBA Marketing Technology and Analytics Concentration Curriculum
Requirements and Coursework
Choose three courses (nine credits) from the concentration-specific courses below for a marketing technology and analytics concentration.
| Course | Title | Credits |
|---|---|---|
| MKTG 606 | Customer Analytics | 3 |
| MKTG 607 | Marketing Experiments | 3 |
| MKTG 622 | Consumer Behavior Theory | 3 |
| MKTG 627 | Digital Marketing | 3 |
| MKTG 634 | Integrated Marketing Communications | 3 |
| MKTG 652 | Marketing Information Management and Research | 3 |
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