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To learn more about Drexel LeBow’s MBA program, prospective students are encouraged to attend an information session or request additional information.
The Marketing Technology and Analytics MBA concentration is designed to prepare students for the rapidly advancing world of marketing. Due to emerging technologies and changes in marketing practices, marketers are exposed to vast amounts of data like never before. Managers are expected to digest and analyze that data so they can effectively respond to evolving consumer preferences.
Drexel LeBow’s STEM-designated MBA with a concentration in marketing technology encourages students to reach beyond traditional marketing principles. It familiarizes students with advanced academic theory and provides technical skills to put this knowledge into action.
The MBA concentration in Marketing Technology and Analytics is offered in-person or online. Drexel LeBow also offers a Master of Science in Marketing program.
How Long Does it Take to Get an MBA?
Full-Time MBA Program
On our University City Campus in Philadelphia
Part-Time MBA Program
Hybrid and fully online formats available
MBA Marketing Technology and Analytics Concentration Curriculum
This concentration will prepare students in two primary areas:
- Provide insight to companies by collecting, managing and analyzing data effectively
- Confront new marketing challenges stemming from disruptive technologies, such as artificial intelligence, social media, robotics, apps, virtual reality and others
Courses in the Marketing Technology and Analytics concentration will help you build key skills to be successful in the field, including:
- Customer analytics
- Marketing experiments
- Marketing research
- Digital marketing
- Integrated marketing communications
- Consumer behavior theory
The Marketing Technology and Analytics MBA concentration is a STEM-designated degree program. Students with F-1 visas can apply for a 24-month OPT extension (beyond the standard 12 months) if they meet noted criteria.
Learn more about LeBow’s graduate STEM-designated programs
Requirements and Coursework
Choose three courses (nine credits) from the concentration-specific courses below for a marketing technology and analytics concentration.
| Course | Title | Credits |
|---|---|---|
| MKTG 606 | Customer Analytics | 3 |
| MKTG 607 | Marketing Experiments | 3 |
| MKTG 621 | Marketing Technology and Automation | 3 |
| MKTG 622 | Buyer Behavior Theory | 3 |
| MKTG 627 | Digital Marketing | 3 |
| MKTG 652 | Marketing Information Management and Research | 3 |
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Somehow, every class gives you a ‘wow’ moment, where you understand something you’ve thought about before but didn’t know how to explain.
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After getting a behind-the-scenes look at the company and understanding how it works, I got an offer from an MBA Leadership Development Program.
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The unique set of theoretical, technical and analytical skills that this MBA degree concentration provides can lead to positions in a wide array of industries. Companies in virtually any field look for someone who can identify market trends and competitive advantages, and with an MBA in Marketing Technology and Analytics, you can prepare for careers including:
- Brand manager
- Communications analyst
- Customer relationship management analyst
- Data scientist
- Marketing analyst
- Product manager
- User interface manager
- User experience manager
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