Executive Vice President, Chief Administration Officer
Beneficial Bank
As Chief Administration Officer, Joanne plays an instrumental role in the execution of Beneficial’s strategic vision. She oversees functional areas including deposit and lending operations, information technology, brand, marketing and communications, education and development, human resources, community relations, and the customer contact center.
In her ten years with Beneficial, Joanne has been a key architect of the bank’s growth and brand evolution. She played a key role in the bank successful transition to a fully public company in 2015. Additionally, she was responsible for the successful mergers and integration of Conestoga Bank and St. Edmond’s Bank. Under Joanne’s leadership, Beneficial became known as the bank that always does what is right, focusing on financial education via customer conversations and the campus banking model. She led digital initiatives, launching the bank’s mobile banking, tablet banking and remote deposit capture platforms, as well as most recently launching a new responsive design website for Beneficial. Joanne is passionate about fostering a strong corporate culture and employee satisfaction, culminating in progressively higher employee satisfaction and engagement ratings, and Top Workplaces 2015, 2016, 2017 recognition by Philly.com.
Joanne has over twenty years of experience in the financial services industry. Prior to joining Beneficial, Joanne held Marketing roles of increasing responsibility at Commerce Bank and Firstrust Bank.
She is passionate about community involvement, formalizing Beneficial’s employee volunteer program during her tenure. Beneficial’s Blue-Gooders dedicate more than 5,000 service hours annually. Joanne is a member of the Pennsylvania Conference for Women’s board, Speak Up! board, as well as works closely with Beneficial’s Risk, Compensation, Governance and CRA/Foundation Board Committees.
Joanne earned her Bachelor of Arts in Communications from the Pennsylvania State University, and her MBA at Villanova University. She resides in Cherry Hill, NJ with her husband and son.