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Shripal Shah

Chief Digital Officer

Next League

Photo of Shripal Shah

With more than 20 years of experience, Shripal Shah is a pioneering sports technology leader who has transformed how teams and leagues leverage emerging digital technologies to drive revenue and fan engagement. As Chief Digital Officer at Next League, he architects AI-driven strategies to help sports organizations maximize digital revenue and fan experiences across multiple touchpoints.

Previously as SVP, Chief Strategy Officer with the Washington Commanders and CDO at Catalyst, Shah led major sports properties to achieve significant digital revenue growth while generating $60M+ in sponsorship revenue, and writes the industry-leading “AI Playbook” column for John WallStreet.