Appeared on January 27, 2010
Elliot Schreiber, Ph.D., executive director of LeBow College’s Center for Corporate Reputation Management, was featured on CBS 3’s 4 p.m. and 6 p.m. newscasts, speaking with reporter Ben Simmoneau about the Toyota recall. “Toyota made its reputation on quality. They have a quality problem,” said Schreiber. “The management team made a decision to take a short-term loss for the long-term rebuilding of their cars.”