Appeared on October 8, 2010
Elliot Schreiber, Ph.D., executive director of the Center for Corporate Reputation Management, was quoted in a Philadelphia Business Journal blog post about the Gap launching a new logo. Schreiber says a logo goes beyond mere design. “Logos are designed to be symbolic representations of the company, highlighting the attributes and associations of the brand," he says. This was PBJ's most-read blog post of the week.