Appeared on March 2, 2011
Elliot Schreiber, Ph.D., director of Drexel LeBow’s Center for Corporate Reputation Management, wrote an article published by the PRSA’s forum, PRSay, about why CEOs need to make reputation a priority.
“In past AON studies before the current financial crisis, reputation was the top-ranked CEO risk factor,” Schreiber writes. “But, what is troubling is that two-thirds of the respondents still have no ‘formal reputation risk plan’ in place, and that figure has not changed substantially.”