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Power of appeal, persistence lands "Cake Boss" as client

Appeared on May 15, 2011

Mark Loschiavo, executive director of the Laurence A. Baiada Center for Entrepreneurship, was quoted in a Times-Tribune article about a Scranton business owner whose technology firm recently sold a customized point-of-sale software system to TLC reality show star Buddy Valastro -- also known as "Cake Boss." Loschiavo says the company's link to "Cake Boss" will give it distinction, but independent POS software producers still face many obstacles. "You can leverage that exposure. It can be huge, if he's trying to get into one of the (restaurant) chains."