Appeared on December 14, 2011
Daniel Korschun, PhD, assistant professor of marketing, was interviewed by WHYY for a story about customers who are angry over Johnson & Johnson pulling some varieties of o.b. tampons from shelves. The company launched a personalized apology video featuring a singer crooning, “I’m sorry.”
Korschun says of the company’s apology: “I think they could do it more in keeping with the traditional J&J approach, which is to be honest, frank and explain the situation without trying to make a joke out of it.”