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The NCAA Wades Into a War of Words

Appeared on February 12, 2012

Elliot Schreiber, Ph.D., executive director of LeBow's Center for Corporate Reputation Management, was quoted in a Chronicle of Higher Education article about the NCAA's approach to negative media coverage. "You would think an organization like the NCAA would be more amenable to cooperating and listening because it is literally a collection of universities," Schreiber says in the article. "Rather than representing the interests of athletes, they seem more worried about maintaining control."