Appeared on April 4, 2012
Vice Dean Frank Linnehan, Ph.D., was quoted in an NPR segment produced by WBUR in Boston about how colleges can deepen their brands by building satellite campuses in other states. Linnehan offered the following questions to help frame the discussion for institutions considering branching out: "How do you establish the brand? How do you make the economics work? And what is the purpose of being there."