Advance market research to reach today’s consumer.
The marketing landscape has seen dramatic shifts over the years, and today’s industry leaders need to be knowledgeable in a range of areas, such as artificial intelligence, big data, marketing analytics, social media and more. Drexel LeBow’s Master of Science in Marketing prepares students to excel in these areas, and its three concentrations — digital marketing technology (STEM-designated*), marketing technology and analytics (STEM-designated*), and marketing leadership — cater to diverse interests and allow students to tailor their studies to their career goals.
Propelled by Drexel’s over 100-year history of industry partnership, the degree program takes an applied approach through experiential learning opportunities. This approach expands students’ professional networks and builds their foundational knowledge through real-world applications, equipping them with the tools to think critically, tackle complex marketing challenges and drive business growth.
* Students in these concentrations with an F-1 visa can apply for a 24-month OPT extension if they meet noted criteria.
It’s not a job title, it’s a way of life.
It’s not only learning concepts and theory. It feels like really working in a company.
About Drexel University’s LeBow College of Business
Drexel University’s LeBow College of Business is a top-ranked, AACSB-accredited business school located in Philadelphia. Our bachelor’s degrees; full-time, part-time and online MBA programs; specialized master’s degrees; market-driven certificates; doctoral degrees; and Executive MBA and DBA programs are propelled by our faculty, who are recognized for their thought leadership, and by the University’s over 100-year history of pioneering experiential education and industry partnership.