LeBow College of Business to Open First Center for Corporate Reputation Management in U.S.

Drexel’s LeBow College of Business will soon be home to the first Center for Corporate Reputation Management at a U.S. university. With an official launch planed for fall 2009, the Center will get off the ground with its first advisory council meeting today, June 1, 2009.

Under the direction of Elliot Schreiber, Ph.D., the Center will actively engage the global business community to identify best practices in reputation, encourage interdisciplinary knowledge sharing and research in reputation, and address how reputation enhances business objectives of organizations.

Reputation management is a relatively new area for academic research. There is no single discipline that holds exclusive “claim” to the area, as reputation research can be found in virtually every area of business including marketing, management, economics, and accounting and financial management. Reputation management is also studied in communications, sociology, political science and cultural studies, among others.

About Elliot Schreiber, Ph.D.
Schreiber is professor of marketing at LeBow College. He also heads a consulting firm, Brand and Reputation Management LLC, which he established in 2004 to help companies integrate and leverage their corporate strategy and organizational culture to enhance their brand and reputation.

He is recognized internationally as one of the most experienced and respected experts in corporate brand and reputation management. Having worked in general management, strategy, marketing, sales, and communications, Schreiber is unique in having moved successfully in and out of the corporate, academic, and consulting worlds during his 30-year career.

FOR MORE INFORMATION about the Center for Corporate Reputation Management or to speak with Elliot Schreiber, please contact Lisa Litzinger, Assistant Director of Communications, LeBow College of Business at 215.895.2897 or lml64@drexel.edu.