REPUTATION AT DREXEL LEBOW: Schreiber Calls Komen Move a Misstep
February 01, 2012
Susan G. Komen for the Cure is well known for its support of breast cancer research and education, but it also has become a political and monolithic behemoth that is overstepping its bounds and quickly destroying its reputation, writes Elliot Schreiber, Ph.D., of Drexel LeBow’s Center for Corporate Reputation Management.
A sample from Schreiber's blog:
"It began with their overzealous protection of the word "cure". Susan Koman for the Cure has aggressively sued other charities to stop them from using the word "cure". Due to the size and wealth of SKC, they have been successful in stopping a number of worthy healthcare charities from using the word "cure" in their name."
