Jorge Fresneda

LeBow College of Business- Drexel University, Philadelphia 2017 (Expected) Doctor of Philosophy (PhD) - Marketing

UNED- National University of Distance Education (Online) 2012-2014 Master of Science (MSc) - Applied Statistics

ICADE- Pontifical University of Comillas, Madrid 2010- 2012 Master of Research (MRes) - Economics and Business: Marketing Concentration

EAE Business School, Barcelona and Madrid 2009- 2010 Master of Arts (MA) - Marketing and Sales Management

University of Alcala, Alcala de Henares, Madrid 1997-2003 Bachelor of Science (BSc) - Chemistry

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RESEARCH INTEREST E-Commerce, Online Customer Reviews, Digital Marketing and Social Media, Statistical Text Analysis, Accessibility of Online Commerce, Applied Bayesian Statistics, Applied Robust Statistics

PUBLICATIONS, MANUSCRIPTS UNDER REVIEW, & WORKING PAPERS Fresneda, Jorge and Gefen, David, “Gazing at the Stars Is not Enough, Look at the Word Construals Too.” Under Review at Journal of Marketing Research.

Cohen, Alex H.; Fresneda, Jorge; and Anderson, Rolph E., “Transcendent Loyalty: Comparing Consumers’ Love for their Favorite Brand and their Favorite Sports Team” (target journal: Journal of Marketing).

Gefen David; Endicott, James; Fresneda, Jorge; Miller, Jacob; and Larsen, Kai R. “An Annotated Primer Tutorial of Text Mining with Latent Semantic Analysis in R.” Under Review at Communications of the Association for Information Systems.

Robles, Marco; Fresneda, Jorge; and Villagra, Nuria, “The Challenge of Collaborative Actions for the Common Good on New Software Technologies.” Under Review at Business and Society Review.

SELECTED PROCEEDINGS Cohen, Alex H.; Fresneda, Jorge; and Anderson, Rolph E. (2017), “Arguing for Policy Change: Vision Impaired Consumers’ Anti-Firm Reaction to Accessibility-Related Service Failures in the Online Marketplace,” Orlando (FL), American Marketing Association Winter Marketing Academic Conference.

Fresneda, Jorge and Gefen, David (2016), “Decomposing Online Reviews: Information, Emotions, and Review Accessibility,” Nashville (TN), Data Mining in Marketing- 2016 INFORMS Annual Meeting.

Cohen, Alex H.; Fresneda, Jorge; and Anderson, Rolph E. (2016), “Online Accessibility of Retail Websites for Visually Impaired Consumers: Creating a Dialogue for Policy Change,” San Luis Obispo (CA), AMA 2016 Marketing & Public Policy Conference.

Cohen, Alex H.; Fresneda, Jorge; and Anderson, Rolph E. (2016), “Online Accessibility of Sports Teams’ Websites: Impact on Fanship and Purchase Intentions,” Las Vegas (NV), American Marketing Association Winter Marketing Academic Conference.

Fresneda, Jorge and Gefen, David (2016), “Applying Text Analysis to Determine Factors that Increase the Assessed Usefulness of Online Product Reviews,” Lake Buena Vista (FL), Academy of Marketing Science Annual Conference.

Fresneda, Jorge and Gefen, David (2016), “Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness,” Lake Buena Vista (FL), Academy of Marketing Science Annual Conference.

Fresneda, Jorge and Swaminathan, Srinivasan (2016), “Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions,” Lake Buena Vista (FL), Academy of Marketing Science Annual Conference.

Instructor
LeBow College of Business- Drexel University, Philadelphia MKTG-326 Marketing Research. Undergr. (3.75/4). Spring Quarter-2016 MKTG-326 Marketing Research. Undergr. (3.36/4). Winter Quarter-2016 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.76/4). Winter Quarter-2015 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.47/4). Winter Quarter-2015 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.65/4). Fall Quarter-2014 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.85/4). Spring Quarter-2014 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.65/4). Winter Quarter-2014 MKTG-301 Intr. to Marketing Management (recitation). Undergr. (3.61/4). Fall Quarter-2013

Dr. John J. Clark Outstanding PhD Behavioral Research Paper Award – LeBow College of Business 2016 Honorable Mention in Research, Department of Marketing – LeBow College of Business 2016 Recipient, Travel Subsidy Award, Office of Research – Drexel University 2016 Best Graduate Business Research paper, Drexel University Research Day 2014 Recipient, UNED- National University of Distance Education scholarship 2013 Recipient, Avanza 2.0 Scholarship from the Industry, E&T Ministry of Spain 2012 Recipient, Doctoral Assistantship, LeBow College of Business – Drexel University 2012-2017 Recipient, EAE Business School scholarship for being in the top 10% 2009