Assistant Professor
Marketing
Biography
Jillian Hmurovic is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. Professor Hmurovic’s research investigates consumer decision making and the psychology that surrounds it, with a focus on the time architecture of consumer experiences, online retailing and communication, and consumer well-being. She uses a multi-method approach that combines behavioral experiments, field studies, and real-world data to understand (1) how we can improve consumer decision making and (2) how technology shapes consumer behavior. Professor Hmurovic’s research has appeared in leading marketing and interdisciplinary academic journals, including the Journal of Marketing, Journal of Marketing Research, and Proceedings of the National Academy of Sciences.
Prior to joining LeBow, Jillian received her Ph.D. in Marketing (with a Research Methods concentration) from the University of Pittsburgh and was a postdoctoral fellow at the Wharton Risk Management and Decision Processes Center at The Wharton School, University of Pennsylvania. Jillian also holds a M.A. in Organizational Psychology from Michigan State University and a B.A. in Psychology (with a Spanish minor) from Purdue University.
Areas of Expertise
- Consumer Behavior
- Social Impact
- Decision Making
- Time and Time Architecture
- Marketing
Recent Media Mentions
Selected Works
Articles
Goldsmith, Kelly, Hmurovic, Jillian, and Lamberton, Cait, Introducing the ARTS Framework: A Tool for Constructive Re-Inquiry. Journal of the Academy of Marketing Science 52 (May 2024):605-609.
Hmurovic, Jillian, Lamberton, Cait, and Goldsmith, Kelly, Examining the Efficacy of Time Scarcity Marketing Promotions in Online Retail. Journal of Marketing Research 60 (Apr 2023):299-328.
Patel, Mitesh S., Milkman, Katherine L., Gandhi, Linnea, Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Rothschild, Jake, Akinola, Modupe, Beshears, John, Bogard, Jonathan E., Buttenheim, Alison, Chabris, Christopher F., Chapman, Gretchen B., Choi, James J., Dai, Hengchen, Fox, Craig R., Goren, Amir, Hilchey, Matthew D., Hmurovic, Jillian, John, Leslie K., Karlan, Dean S., Kim, Melanie, Laibson, David, Lamberton, Cait, Madrian, Brigitte C., Meyer, Michelle N., Modanu, Maria, Nam, Jimin, Rogers, Todd, Rondina, Renante, Saccardo, Silvia, Shermohammed, Maheen, Soman, Dilip, Sparks, Jehan, Warren, Caleb, Weber, Megan, Berman, Ron, Evans, Chalanda N., Lee, Seung Hyeong, Snider, Christopher K., Tsukayama, Eli, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients with an Upcoming Primary Care Visit. American Journal of Health Promotion (Oct 2022).
Milkman, Katherine L., Gandhi, Linnea, Patel, Mitesh S., Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Rothschild, Jake, Bogard, Jonathan E., Brody, Ilana, Chabris, Christopher F., Chang, Edward, Chapman, Gretchen B., Dannals, Jennifer E., Goldstein, Noah J., Goren, Amir, Hershfield, Hal, Hirsch, Alex, Hmurovic, Jillian, Horn, Samantha, Karlan, Dean S., Kristal, Ariella S., Lamberton, Cait, Meyer, Michelle N., Oakes, Allison H., Schweitzer, Maurice E., Shermohammed, Maheen, Talloen, Joachim, Warren, Caleb, Whillans, Ashley, Yadav, Kuldeep N., Zlatev, Julian J., Berman, Ron, Evans, Chalanda N., Ladhania, Rahul, Ludwig, Jens, Mazar, Nina, Mullainathan, Sendil, Snider, Christopher K., Spiess, Jann, Tsukayama, Eli, Ungar, Lyle, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies. Proceedings of the National Academy of Sciences 119 (Feb 2022).
Milkman, Katherine L, Patel, Mitesh S., Gandhi, Linnea, Graci, Heather N., Gromet, Dena M., Ho, Hung, Kay, Joseph S., Lee, Timothy W., Akinola, Modupe, Beshears, John, Bogard, Jonathan E., Buttenheim, Alison, Chabris, Christopher F., Chapman, Gretchen B., Choi, James J., Dai, Hengchen, Fox, Craig R., Goren, Amir, Hilchey, Matthew D., Hmurovic, Jillian, John, Leslie K., Karlan, Dean, Kim, Melanie, Laibson, David, Lamberton, Cait, Madrian, Brigitte C., Meyer, Michelle N., Modanu, Maria, Nam, Jimin, Rogers, Todd, Rondina, Renante, Saccardo, Silvia, Shermohammed, Maheen, Soman, Dilip, Sparks, Jehan, Warren, Caleb, Weber, Megan, Berman, Ron, Evans, Chalanda N., Snider, Christopher K., Tsukayama, Eli, Van Den Bulte, Christophe, Volpp, Kevin G., and Duckworth, Angela L., A Metastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor’s Appointment. Proceedings of the National Academy of Sciences 118 (May 2021).
Grewal, Lauren, Hmurovic, Jillian, Lamberton, Cait, and Walker Reczek, Rebecca, The Self-Perception Connection: Why Consumers Devalue Unattractive Produce. Journal of Marketing 83 (Jan 2019):89-107.
Grand, James A., Ryan, Ann Marie, Schmitt, Neal, and Hmurovic, Jillian, How Far Does Stereotype Threat Reach? The Potential Detriment of Face Validity in Cognitive Ability Testing. Human Performance 24 (Jan 2011):1-28.
Morgeson, Frederick, Dierdorff, Erich, and Hmurovic, Jillian, Work Design in Situ: Understanding the Role of Occupational and Organizational Context. Journal of Organizational Behavior 31 (Jan 2010):351-60.
Arriaga, Ximena B., Slaughterbeck, Elizabeth S., Capezza, Nicole M., and Hmurovic, Jillian, From Bad to Worse: Relationship Commitment and Vulnerability to Partner Imperfections. Journal of Personal Relationahips 14 (Sep 2007):389-409.
Grants
Joseph M. Katz Graduate School of Business Dean’s Research Grant (University of Pittsburgh) $1,043 Nov 2015.
Joseph M. Katz Graduate School of Business Dean’s Research Grant (University of Pittsburgh) $1,806 Apr 2016.
ACR-AMA Transformative Consumer Research (TCR) Research Grant (American Marketing Association) $1,000 Sep 2016.
Joseph M. Katz Graduate School of Business Dean’s Research Grant (University of Pittsburgh) $1,085 Mar 2017.
Marketing Science Institute Research Grant (Marketing Science Institute) $4,000 Jul 2017.
Joseph M. Katz Graduate School of Business Center for Healthcare Management Grant (University of Pittsburgh) $3,000 Sep 2018.
LeBow College of Business Revise and Resubmit Grant Award (Drexel University) $1,000 Jan 2024.
NSF CIVIC-PG Track B Grant (National Science Foundation) $75,000 Oct 2024.
LeBow College of Business Social Impact Grant - Sustainability (Drexel University) $2,500 Oct 2024.
LeBow College of Business Social Impact Grant - Virtual Volunteering (Drexel University) $2,500 Oct 2024.
ACR-AMA Transformative Consumer Research (TCR) Research Grant (American Marketing Association) $3,000 Nov 2024.
Awards
2023 LeBow College of Business DEI Program Support Fund Award (Drexel University LeBow College of Business)
2022 National Center for Faculty Development & Diversity (NCFDD) Scholarship Award (National Center for Faculty Development & Diversity)
2021 AMA-EBSCO Responsible Research in Marketing Award Finalist (American Marketing Association)
2019 AMA Matthew Joseph Emerging Scholar Award Finalist (American Marketing Association)
2019 Fryrear Fellowship Award (University of Pittsburgh )
2019 AMA Sheth Foundation Doctoral Consortium Fellow (American Marketing Association)
2018 CMU Machine Learning Workshop Selected Participant (Carnegie Mellon University )
2017 Behavioral Insights Group (BIG) Ideas Doctoral Workshop Selected Participant (Harvard University)
2017 Doris & Douglas Bernstein Doctoral Student Teaching Award (University of Pittsburgh )
2016 Designing a Career in the Marketing Academy Selected Participant (American Marketing Association)
2016 ACR PhD Travel Award (Association for Consumer Research)
2015 Mitsubishi Fellow (University of Pittsburgh )