Senior Vice Provost, Academic Industry Partnerships
Marketing
Biography
Rajneesh Suri is currently the Sr. Vice Provost for Academic Industry Partnerships. He was previously the Vice Dean for Research & Strategic Partnerships and a Professor of Marketing at the LeBow College of Business at Drexel University. Raj has authored several research publications, presentations and book chapters. His research has been presented before various international associations in Asia, Europe and North America and his teaching and research have received national awards. Raj has worked in managerial roles with global firms including McKinsey & Company, Unilever, HCL Technologies and Suzuki Motors.
Raj’s work focuses on how consumers form value using price and brand drivers. His work examines consumer experiences, and the effects of price and other marketing communications on consumer decision making. In addition to traditional methods, his current interdisciplinary research involves neuroimaging (fNIR: functional near infrared spectroscopy, and EEG) and other physiological tools to test predictions. His work has been cited by national and local media outlets. He co-authored a book and has articles in publications that include Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, and Psychology & Marketing. His research has been awarded one of the highest citations (2014-16) in the Journal of Retailing and has received the Literati Award of Excellence from Emerald Publishing. He was the Research Fellow at the Center for Hospitality Research at Cornell University (2001-2002) and with the Center for Research Excellence at LeBow (2005-2007).
Raj teaches consumer behavior and behavioral pricing. His teaching has been recognized with the 2015 Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher from the Academy of Marketing Science and the 2009 Hormel Meritorious Teaching Award from the Marketing Management Association. He has been a teaching fellow twice (2006-08; 2014-16) at the Center for Teaching Excellence at LeBow.
His academic credentials include a Bachelor of Engineering (Mechanical) from the Delhi College of Engineering (University of Delhi), an MBA from the Indian Institute of Management, Calcutta, and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign.
Areas of Expertise
- Consumer Behavior
- Pricing and Promotions
- Marketing
Selected Works
Articles
Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).
Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing (Forthcoming).
Bhatt, Siddharth, Srinivasan, Swaminathan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Retailers. Journal of Promotion Management (Forthcoming).
Jeong, Haeyoung, Bhatt, Siddharth, Ye, Hongjun, Zhang, Jintao, and Suri, Rajneesh, When and Whom Should Retailers Offer Price Reductions in Times of Crisis?. International Journal of Retail & Distribution Management 50 (May 2022):744-759.
Ye, Hongjun, Bhatt, Siddharth, Deutsch, Jonathan, and Suri, Rajneesh, Is There a Market for Upcycled Pet Food?. Journal of Cleaner Production 343 (Apr 2022):130960.
Bhatt, Siddharth, Deutsch, Jonathan, and Suri, Rajneesh, Differentiating Price Sensitivity from Willingness to Pay: Role of Pricing in Consumer Acceptance of Upcycled Foods. Journal of Food Products Marketing 27 (Jul 2021):331-9.
Jeong, Haeyoung, Ye, Hongjun, Bhatt, Siddharth, Zhang, Jintao, and Suri, Rajneesh, When Should Retailers Increase Prices during a Crisis? A Longitudinal Inquiry during the COVID-19 Pandemic. Journal of Consumer Behaviour 20 (Oct 2021):1269-76.
Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Jeong, Haeyoung, Zhang, Jintao, and Suri, Rajneesh, Food Waste and Upcycled Foods: Can a Logo Increase Acceptance of Upcycled Foods?. Journal of Food Products Marketing 27 (Sep 2021):188-203.
Spratt, Olivia, Deutsch, Jonathan, and Suri, Rajneesh, Defining Upcycled Food Products. Journal of Culinary Science & Technology 19 (Jun 2021):485-96.
Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Addressing Food Waste: How to Position Upcycled Foods to Different Generations. Journal of Consumer Behaviour 20 (Apr 2021):242-50.
Villanova, Daniel, Bodapati, Anand, Puccinelli, Nancy, Tsiros, Michael, Goodstein, Ronald, Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, and Hatfield, Cheryl, Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. Journal of Retailing 97 (Mar 2021):116-32.
Goodman-Smith, Francesca, Bhatt, Siddharth, Moore, Robyn, Mirosa, Miranda, Ye, Hongjun, Deutsch, Jonathan, and Suri, Rajneesh, Retail Potential for Upcycled Foods: Evidence from New Zealand. Sustainability 13 (Mar 2021):2624.
Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Consumers’ Willingness to Pay for Upcycled Foods. Food Quality and Preference 86 (Dec 2020):104035.
Coulter, Keith, and Suri, Rajneesh, On Melodic Contour and Number Preferences: The Effects of Musical Melody on the Processing of Numerical Information. Psychology & Marketing (Aug 2020):1019-1030.
Ye, Hongjun, Bhatt, Siddharth, Haeyoung, Jung, Zhang, Jintao, and Suri, Rajneesh, Red Price? Red Flag! Eye-tracking Reveals How One Red Price Can Hurt a Retailer. Psychology & Marketing 37 (Jul 2020):928-941.
Sargent, Amanda, Watson, Jan, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic assessment of hot beverage preparation and consumption: An EEG and EDA Study. Frontiers in Human Neuroscience 14 (May 2020).
Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Impact of Tea and Coffee Consumption on Cognitive Performance: An fNIRS and EDA Study. Applied Sciences 10 (Apr 2020):2390.
Bhatt, Siddharth, Lee, Jeonggyu, Deutsch, Jonathan, Ayaz, Hasan, Fulton, Benjamin, and Suri, Rajneesh, From Food Waste to Value Added Surplus Products (VASP): Consumer Acceptance of a Novel Food Product Category. Journal of Consumer Behaviour 17 (Feb 2018):57-63.
Lee, Jeonggyu, Bhatt, Siddharth, and Suri, Rajneesh, When Consumers Penalize Not So Green Products. Psychology & Marketing 35 (Jan 2018):36-46.
Feng, Shan, Suri, Rajneesh, Chao, Mike Chen-Ho, and Koc, Umit, Presenting Comparative Prices Vertically or Horizontally: Does it Matter?. Journal of Business Research 76 (Jul 2017):209-218.
Bhatt, Siddharth, and Suri, Rajneesh, Website testing enters a new era. CIO Magazine (May 2017):9-12.
Motyka, Scott, Suri, Rajneesh, grewal, dhruv, and Kohli, Chiranjeev S., Disfluent Vs. Fluent Price Offers: Paradoxical Role of Processing Disfluency. Journal of the Academy of Marketing Science 44 (Sep 2016):627-638.
Kohli, Chiranjeev S., Suri, Rajneesh, and Kapoor, Anuj, Will Social Media Kill Branding?. Business Horizons 58 (Feb 2015):35-44.
Long-Tolbert, Sylvia, Kohli, Chiranjeev S., and Suri, Rajneesh, Who Pays the Price for Loyalty? The Role of Self-Consciousness. Journal of Product & Brand Management Vol. 23 (Sep 2014):362 - 371.
Feng, Shan, Suri, Rajneesh, and Bell, Monique, Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance. Psychology & Marketing 31 (Jul 2014):489-99.
Xia, Lan, and Suri, Rajneesh, Trading Effort for Money:Co-creation Motivation and the Pricing of Service Options. Journal of Service Research 17 (May 2014):229-242.
Puccinelli, Nancy, Chandrashekran, Rajesh, grewal, dhruv, and Suri, Rajneesh, Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions. Journal of Retailing 89 (Jun 2013):115-125.
Suri, Rajneesh, Monroe, Kent B., and Koc, Umit, Math Anxiety and its Effects on Consumers’ Preference for Price Promotion Formats. Journal of the Academy of Marketing Science 41 (May 2013):271-282.
Suri, Rajneesh, and Thakor, Mrugank, Made in Country Versus Made in County: Effects of Local Manufacturing Origins on Price Perceptions. Psychology & Marketing 30 (Feb 2013):121-132.
Kohli, Chiranjeev S., Thomas, Sunil, and Suri, Rajneesh, Are You in Good Hands? Slogan Recall: What Really Matters. Journal of Advertising Research 53 (Feb 2013):31-42.
Chandrashekran, Rajesh, and Suri, Rajneesh, Effects of Gender and Price Knowledge on Offer Evaluation and Channel Transition in Retail and e-Tail Environments. Journal of Product & Brand Management 21 (May 2012):215-225.
Suri, Rajneesh, Cai, zhen, Monroe, Kent B., and Thakor, Mrugank, Retailers Merchandise Organization and Price Perceptions. Journal of Retailing 88 (Mar 2012):168-79.
Kohli, Chiranjeev S., and Suri, Rajneesh, Price is Right? Guidelines for Pricing to Enhance Profitability. Business Horizons 54 (Nov 2011):563&#-775232;573.
Thakor, Mrugank, Suri, Rajneesh, and Saleh, Katayoun, Effects of Service Setting and Other Consumers’ Age on the Service Perceptions of Young Consumers. Journal of Retailing 84 (Jun 2008):137-149.
Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, Got Slogan? Guidelines for Creating Effective Slogans. Business Horizons 50 (Sep 2007):415-422.
Suri, Rajneesh, Kohli, Chiranjeev S., and Monroe, Kent B., The Effects of Perceived Scarcity on the Evaluation of Prices. Journal of the Academy of Marketing Science 35 (Mar 2007):89-100.
Books
Marn, Michael, Roegner, Eric V., Suri, Rajneesh, and Zawada, Craig C., Pricing Advantage Workbook. (2004).
Chapters
Bhatt, Siddharth, Agrali, Atahan, Suri, Rajneesh, and Ayaz, Hasan, “Web Usability Testing with Concurrent fNIRS and Eye Tracking.” Neuroergonomics: The Brain at Work and in Everyday Life, San Diego, CA: Elsevier, (Forthcoming) .
Suri, Rajneesh, Swaminathan, Srinivasan, and Monroe, Kent B., “Price Communications in Online and Print Coupons: An Empirical Analysis.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011): .
Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, “2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand.” Creating Strategic Brand Alliances, Ed. Henrik Uggala. Sweden: Brand Management Publishing Group, (2005): :35-47.
Suri, Rajneesh, and Monroe, Kent B., “Consumers’ Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles.” Optimal Bundling: Market Strategies for Improving Economic Performance, Ed. Ralph Fuerderer, Andreas Hermann & Georg Wuebker. New York: Springer-Verlag, (1999): .
Proceedings
Ye, Hongjun, Mirela, Hima, Mahalanobish, Ranjini, Nguyen, Justin, Ayaz, Hasan, and Suri, Rajneesh, How does knowledge of teammate influence teamwork? A Zoom-based Study, American Human Factors in Engineering Mar 2021.
Topoglu, Yigit, Watson, Jan, Zhang, Jintao, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity, American Human factors in Engineering Mar 2021.
Ye, Hongjun, Ayaz, Hasan, De Visser, Ewart, and Suri, Rajneesh, Customers’ expectations of humanoid robots at retail stores, American Human Factors in Engineering Mar 2021.
Watson, Jan, Ye, Hongjun, Topoglu, Yigit, Zhang, Jintao, Suri, Rajneesh, and Ayaz, Hasan, The face of bad advertising: Assessing the effects of human face images in advertisement design using eye tracking, American Human Factors in Engineering Mar 2021.
Curtin, Adrian, Watson, Jan, Topoglu, Yigit, DeFilippis, Nicholas, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Interpersonal synchrony protocol for cooperative team dynamics during competitive e-gaming, American Human Factors in Engineering Mar 2021.
Zhang, Jintao, Ye, Hongjun, Watson, Jan, Topoglu, Yigit, Ayaz, Hasan, and Suri, Rajneesh, Does Esports Influence Spectators and Players Differently?, American Human Factors in Engineering Mar 2021.
Ye, Hongjun, Zuo, Zhiya, Feit, Elea M., Ayaz, Hasan, and Suri, Rajneesh, How Much More did You Like It? Understanding Utility Difference by Incorporating Different Decision Process Measures in Conjoint Analysis, Society for NeuroEconomics Annual Conference Sep 2020.
Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, and Suri, Rajneesh, Save Time For Better Life! The Effect Of Time Saving On Quality Perception, Association for Consumer Research Jul 2020.
Zhang, Jintao, Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, and Suri, Rajneesh, Repetition Or No Repetition? Effects Of Repetitive Numbers On Bundling Promotion, Association for Consumer Research Jul 2020.
Topoglu, Yigit, Sargent, Amanda, Watson, Jan, Ye, Hongjun, Ayaz, Hasan, and Suri, Rajneesh, Evaluating Effects of Environmental and Financial-Savings Messaging on Decision-Making Using Electrodermal Activity, American Human Factors in Engineering Jun 2020.
Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Ayaz, Hasan, Sargent, Amanda, and Suri, Rajneesh, Measuring the Effects of Messaging on Consumer Decision-Making Using Functional Near Infrared Spectroscopy, American Human Factors in Engineering Jun 2020.
Suri, Rajneesh, Bhatt, Siddharth, Ye, Hongjun, Deutsch, Jonathan, Zhang, Jintao, Jeong, Haeyoung, and Ayaz, Hasan, Will Consumers Consume Upcycled Foods?, Academy of Marketing Science Dec 2019.
Zhang, Jintao, Ye, Hongjun, Jeong, Haeyoung, Bhatt, Siddharth, and Suri, Rajneesh, Repetitive Decimals Lead to Stability, Society for Consumer Psychology Dec 2019.
Ye, Hongjun, Zhang, Jintao, Bhatt, Siddharth, Jeong, Haeyoung, Deutsch, Jonathan, Ayaz, Hasan, and Suri, Rajneesh, Good Logos Save the World: The Importance of Logo Design for Sustainable Foods, Society for Consumer Psychology Dec 2019.
Zhang, Jintao, Ye, Hongjun, Jeong, Haeyoung, Bhatt, Siddharth, and Suri, Rajneesh, Power of Shape Match: Round Matches for Consistent Performance, American Marketing Association Conference Nov 2019.
Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Zhang, Jintao, Ayaz, Hasan, and Suri, Rajneesh, Effects of Machine Usability on Product Preference: A Neuroimaging Study, American Marketing Association Conference Nov 2019.
Zhang, Jintao, Ye, Hongjun, Jeong, Haeyoung, Bhatt, Siddharth, and Suri, Rajneesh, The Impact of Temporal Distance on Pay-What-You-Want Pricing, American Marketing Association Conference Nov 2019.
Watson, Jan, Topoglu, Yigit, Sargent, Amanda, Suri, Rajneesh, and Ayaz, Hasan, Evaluating Decisional Conflict Measures With fNIRS, Biomedical Engineering Society Conference Jul 2019.
Watson, Jan, Topoglu, Yigit, Sargent, Amanda, Suri, Rajneesh, and Ayaz, Hasan, Evaluating Effects of Environmental Messaging on Decisional Conflict Using Electrodermal Activity, Biomedical Engineering Society Conference Jun 2019.
Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neural Correlates Of Consumer Preferences For Promotions And Use Of Cognition Enhancing Coffee, Biomedical Engineering Society Conference Jun 2019.
Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Zhong, Wenting, and Suri, Rajneesh, Alexa or Alex? The Gender of Artificial Intelligence Matters as Much as the Look, Association for Consumer Research Jun 2019.
Ye, Hongjun, Bhatt, Siddharth, Zhong, Wenting, Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ayaz, Hasan, and Suri, Rajneesh, The Drink Might Not Give you Wings, but its Ad Might: Neuroimaging Evidence Examining Advertising Effects on Consumer Cognition, Association for Consumer Research Jun 2019.
Ye, Hongjun, Bhatt, Siddharth, Zhong, Wenting, Watson, Jan, Sargent, Amanda, Topoglu, Yigit, Ayaz, Hasan, and Suri, Rajneesh, The Effects of Advertising on Cognitive Performance, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Sargent, Amanda, Watson, Jan, Topoglu, Yigit, Ye, Hongjun, Zhong, Wenting, Ayaz, Hasan, and Suri, Rajneesh, Brain Based Assessment of Consumer Preferences for Promotion of Cognition Enhancing Hot Beverages, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Watson, Jan, Bhatt, Siddharth, Sargent, Amanda, Topoglu, Yigit, Ye, Hongjun, Zhong, Wenting, Suri, Rajneesh, and Ayaz, Hasan, The Effects of Incentives in a Choice-Based Conjoint Pricing Study, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Sargent, Amanda, Topoglu, Yigit, Watson, Jan, Suri, Rajneesh, Ayaz, Hasan, Ye, Hongjun, and Zhong, Wenting, Reliability of Consumer Choices for Conflicting Price Promotions, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Ye, Hongjun, Watson, Jan, Sargent, Amanda, Topoglu, Yigit, Zhong, Wenting, Ayaz, Hasan, and Suri, Rajneesh, Using fNIRS and EDA to investigate the effects of messaging related to a dimensional theory of emotion, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Watson, Jan, Topoglu, Yigit, Ayaz, Hasan, and Suri, Rajneesh, Electrodermal Activity in Ambulatory Settings: A Narrative Review of Literature, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Ye, Hongjun, Jeong, Haeyoung, Zhong, Wenting, Bhatt, Siddharth, Izzetoglu, Kurtulus, Ayaz, Hasan, and Suri, Rajneesh, The Effect of Anthropomorphization and Gender of a Robot on Human-Robot Interactions, Applied Human Factors and Ergonomics Conference Mar 2019. Springer
Bhatt, Siddharth, Agrali, Atahan, Suri, Rajneesh, and Ayaz, Hasan, How Good is the Wealth Management Portal? User Performance on the Portal as a Usability Metric, International Neuroergonomics Conference 2nd May 2018.
Agrali, Atahan, Ayaz, Hasan, Izzetoglu, Kurtulus, Onaral, Banu, Bhatt, Siddharth, and Suri, Rajneesh, Audience Preference Prediction for Commercials using fNIRS, International Neuroergonomics Conference 2nd May 2018.
Sargent, Amanda, Agrali, Atahan, Bhatt, Siddharth, Ye, Hongjun, Izzetoglu, Kurtulus, Onaral, Banu, Ayaz, Hasan, and Suri, Rajneesh, Neural Correlates of Math Anxiety and Ability on Price Promotions and Consumer Decisions, International Neuroergonomics Conference 2nd May 2018.
Bhatt, Siddharth, Agrali, Atahan, Suri, Rajneesh, and Ayaz, Hasan, Assessing Usability of Wealth Management Portals using Neurophysiological Tools: Eye-tracking and fNIRS Study, International Neuroergonomics Conference 2nd May 2018.
Ye, Hongjun, Watson, Jan, Sargent, Amanda, Bhatt, Siddharth, Suri, Rajneesh, and Ayaz, Hasan, Effects of Machine Usability on Final Product Preferences, International Neuroergonomics Conference 2nd May 2018.
Watson, Jan, Sargent, Amanda, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic Evaluation of Hot Beverage Products: A multi-modal EEG and EDA Study, International Neuroergonomics Conference 2nd May 2018.
Watson, Jan, Sargent, Amanda, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Caffeine and Cognitive Task Performance: EEG and EDA Study, International Neuroergonomics Conference 2nd May 2018.
Bhatt, Siddharth, Deutsch, Jonathan, Fulton, Benjamin, Lee, Jeonggyu, Suri, Rajneesh, and Ayaz, Hasan, Upcycled vs. Conventional: Food product preference assessment using optical brain monitoring, International Neuroergonomics Conference 2nd May 2018.
Ye, Hongjun, Bhatt, Siddharth, Suri, Rajneesh, Srivastava, Prashant, and Ayaz, Hasan, Neuroergonomic Analysis of Dynamic Vs. Flat Rate Pricing on Consumers, International Neuroergonomics Conference 2nd May 2018.
Sargent, Amanda, Agrali, Atahan, Bhatt, Siddharth, Ye, Hongjun, Izzetoglu, Kurtulus, Onaral, Banu, Ayaz, Hasan, and Suri, Rajneesh, Neural Correlates of Math Anxiety on Consumer Choices of Price Promotions, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Agrali, Atahan, Sargent, Amanda, Bhatt, Siddharth, Ye, Hongjun, Izzetoglu, Kurtulus, Onaral, Banu, Ayaz, Hasan, and Suri, Rajneesh, Recall of Spatial Locations of Price: Neural Correlates Of Math Anxiety, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Watson, Jan, Sargent, Amanda, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Using Wireless EEG and EDA To Investigate Body and Brain Dynamics During Preparation and Consumption of Coffee, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Ye, Hongjun, Watson, Jan, Sargent, Amanda, Ayaz, Hasan, and Suri, Rajneesh, Coffee Machine Usability Effects on Hot Drink Preference and Product Evaluation, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Bhatt, Siddharth, Agrali, Atahan, Ayaz, Hasan, and Suri, Rajneesh, Does Comfort with Technology Affect Use of Wealth Management Platforms? Usability Testing with fNIRS and Eye-Tracking, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Lee, Jeonggyu, Bhatt, Siddharth, Fulton, Benjamin, Ayaz, Hasan, Deutsch, Jonathan, and Suri, Rajneesh, Neuromarketing Approaches to Evaluate Value Added Surplus Products, Applied Human Factors and Ergonomics Jan 2018. Springer
Agrali, Atahan, Bhatt, Siddharth, Ayaz, Hasan, and Suri, Rajneesh, All Super Bowl Advertisements are not Created Equal: Neural Correlates Unearthing Consumer Preferences, Applied Human Factors and Ergonomics Conference Jan 2018. Springer
Watson, Jan, Sargent, Amanda, Ye, Hongjun, Suri, Rajneesh, and Ayaz, Hasan, Neuroergonomic Evaluation of Hot Beverage Products: A multi-modal EEG and EDA Study, International Neuroergonomics Conference 2nd Nov 00-1.