Corporate CSR: What It Means to Go ‘All In’

Daniel Korschun, Ph.D., assistant professor of marketing, is quoted in a Knowledge@Wharton Today article on corporate social responsibility. Korschun says: “We’re seeing the third wave of CSR, and companies are trying to incorporate CSR into the business model. That’s putting the onus on companies and management to find ways to innovate. It’s no longer enough to be somewhat engaged.”