Elliot Scheriber, Ph.D., talks about the Toyota recall

Elliot Schreiber, Ph.D., clinical professor of marketing, was interview by 680 News Radio in Toronto about Toyota's recent recall and the effect it will have on the company. Schreiber commented that Toyota has always been at the top of quality and reliability which throughout the years created perceived value to its customers. He said he believes the company has been hurt but has not suffered any irreparable damage because it immediately took responsibility for its actions, halting sales and production until a solution is found.