Appeared on March 4, 2008
Dr. Girish Ramani, assistant professor of marketing, is noted in a story published March 4, 2008, in the Centre Daily Times (State College, Pa.) and News & Observer (Raleigh, N.C.) and on EarthTimes.org and other Web sites as a co-developer of the Customer Affinity Index, a measure of predicting customers' technology purchasing intentions and decisions.