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Turning Urban Biking Into a Cash Cow

Appeared on December 15, 2010

In December, CityRyde, LLC, a company currently operating out of the University's Laurence A. Baiada Incubator and co-founded by Drexel LeBow graduates Jason Meinzer and Timothy Ericson, submitted a methodology for determining greenhouse gas emission reductions through bicycle sharing projects to the Voluntary Carbon Standard, the global program for approval of credible voluntary carbon offsets. Meinzer estimates the first-of-its-kind methodology, in the form of CityRyde's Inspire software that's three years in the making, has a better than 90 percent chance of approval, paving the way for an enormous shift in transportation. FlyingKiteMedia.com also covered the debut of this technology: http://www.flyingkitemedia.com/features/cityrydeinspire1203.aspx