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Is Wal-Mart's Scan & Go Checkout Scamming Shoppers?

Appeared on February 21, 2025

Research by Yanliu Huang, PhD, professor of marketing, on how regular checkout systems provide greater grocery store loyalty than self-checkout systems, was mentioned in a Feb. 21 Daily Dot story about a viral video on Walmart’s “scan and go” option, which allows shoppers to scan items on their phone while they shop in store and pay with a QR code at the self-checkout, and the price discrepancy it can cause because in store and online prices may differ.