Appeared on December 20, 2022
Research into the effectiveness of online time-scarcity promotions co-authored by Assistant Professor of Marketing Jillian Hmurovic, PhD, was featured in Knowledge@Wharton, a business journal from the Wharton School of the University of Pennsylvania, where one of Hmurovic’s co-authors, Cait Lamberton, MBA, PhD is the Alberto I. Duran Presidential Distinguished Professor of Marketing.