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Thank you for your interest in the Marketing Department. We look forward to hearing from you.
Kimberly Williams
Associate Director, Marketing & Legal Studies Department Manager
(215) 895-6971
kmw25@drexel.eduGerri C. LeBow Hall 845
Highlighted Research
Berman, Ron, and Feit, Elea M., Latent Stratification for Advertising Experiments. Marketing Science 43 (Jul 2024).
Rafieian, Hoori, Huang, Yanliu, and Kahn, Barbara, The Effect of Pursuing Self-Regulatory Goals on Variety Seeking in Vice Consumption. Journal of Consumer Research 50 (Apr 2024):1157-1171.
Latest Research
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Price of Influence: SMIs and Compensatory Consumption among BOP Consumers. Psychology & Marketing (Forthcoming).
Li, Chen, Swaminathan, Srinivasan, and Kim, Junhee, Point Redemptions in Loyalty Programs: The Role of Customer Relatioinship Characteristics and Their Implications for Service Providers. Journal of Service Research (Forthcoming).
Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing (Forthcoming).
Lemmens, Aurelie, Roos, Jason MT, Gabel, Sebastian, Ascarza, Eva, Bruno, Hernan, Gordon, Brett, Israeli, Ayelet, Feit, Elea M., Mela, Carl, and Netzer, Oded, Advancing Personalization: How to Experiment, Learn and Optimize: How to Experiment, Learn & Optimize. International Journal of Research in Marketing (May 2025).
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Measuring and Validating Mobile App Convenience (M-App-Conv) Framework: A Cross-Country Study. Journal of International Consumer Marketing (Oct 2024):1-23.
Bhatt, Siddharth, Swaminathan, Srinivasan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Sales: The Role of Promotion Induced Reactance. Journal of Promotion Management 30 (Feb 2024):77-109.
Bhatt, Siddharth, Srinivasan, Swaminathan, and Suri, Rajneesh, Restrictively Framed Promotions Hurt Retailers. Journal of Promotion Management 30 (Jan 2024):77-109.
Nusrat, Farhana, and Huang, Yanliu, Feeling Rewarded and Entitled to Be Served: Understanding the Influence of Regular Versus Self-Checkout on Customer Shopping Experience. Journal of Business Research 170 (Jan 2024):1-13.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, The Nexus among Mobile App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly 44 (Dec 2023):277-308.
Chowdhury, Fairuz, and Swaminathan, Srinivasan, Does Reference Group Comparison Impact Compensatory Consumption for Bottom-of-the-pyramid (BOP) Consumers?. Journal of Marketing Theory & Practice 32 (Dec 2023):463-485.
Song, Lei, Suri, Rajneesh, and Huang, Yanliu, Inferring Quality from Price: The Effect of Stereotype Threat on Price-Quality Judgments. European Journal of Marketing 57 (Oct 2023):1442-1466.
Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing 40 (Sep 2023):1693-1703.
Jeong, Haeyoung, Wang, Chen, and Suri, Rajneesh, Let Me Take a #Selfie #Variety: How Consumer Selfie Affects Variety Seeking. Psychology & Marketing 40 (Sep 2023):1693-1703.