Faculty Member Named Visiting Professor at University of Amsterdam

Hyokjin Kwak, Ph.D., associate professor of marketing at Drexel LeBow, has been selected as a visiting professor at the Graduate School of Communication and the College of Communication in Social and Behavioral Sciences at University of Amsterdam in the Netherlands.

Kwak, who sits on the editorial board of the International Journal of Advertising and Journal of the Global Academy of Marketing Science, says he’s very excited to accept this position because the University of Amsterdam has been developing a very aggressive research agenda on social media and marketing communication. “The College’s advertising program is one of the top three in the European schools,” says Kwak.