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To learn more about Drexel LeBow’s master’s programs, students are encouraged to attend an information session or request additional information.
Drexel’s LeBow College of Business offers full-time and part-time plans of study for the Master of Science in Marketing program. Regardless of your timeline, our options are built to work with your schedule and career needs.
Current Students: To view current degree requirements, please visit the Drexel Course Catalog.
Request more information about the MS in Marketing
MS in Marketing Full-Time
Based on changes that will become effective in fall 2024, below is a sample plan of study for a student in our full-time MS in Marketing degree program.
Full-time students can complete the degree in as little as 15 months with a customized plan of study from their program advisor. Students entering without a business background are encouraged to take a series of courses as electives that will provide the background required to succeed in a business environment.
MS in Marketing Sample Full-Time Plan of Study
| Term | Course | Title | Credits |
|---|---|---|---|
| Fall (9 credits) | MKTG 601 | Marketing Strategy and Planning | 3 |
| BLAW 621 | Legal Issues in Business | 3 | |
| BSAN 601 | Business Analytics for Managers | 3 | |
| Winter (9 credits) | MKTG 622 | Buyer Behavior Theory | 3 |
| ORGB 511 | Leading in Dynamic Environments | 3 | |
| Required Marketing Concentration Course | 3 | ||
| Spring (9 credits) | MKTG 606 | Customer Analytics | 3 |
| Required Marketing Concentration Course | 3 | ||
| Elective Course | 3 | ||
| Summer (9 credits) | MKTG 627 | Digital Marketing | 3 |
| Experiential Option | 3 | ||
| Elective Course | 3 | ||
| Fall (9 credits) | MKTG 652 | Marketing Information Management and Research | 3 |
| Required Marketing Concentration Course | 3 | ||
| Elective Course | 3 | ||
| Total Credits | 45 |
MS in Marketing Part-Time
Based on changes that will become effective in fall 2024, below is a sample plan of study for a student in our part-time MS in Marketing degree program.
Part-time marketing graduate students can finish in as little as 24 months, depending on the number of courses taken each quarter. Part-time students will determine a customized plan of study with their program advisor. Students entering without a business background are encouraged to take a series of courses as electives that will provide the background required to succeed in a business environment.
MS in Marketing Sample Part-Time Plan of Study
| Term | Course | Title | Credits |
|---|---|---|---|
| Fall (6 credits) | MKTG 601 | Marketing Strategy and Planning | 3 |
| BLAW 621 | Legal Issues in Business | 3 | |
| Winter (6 credits) | ORGB 511 | Leading in Dynamic Environments | 3 |
| MKTG 622 | Buyer Behavior Theory | 3 | |
| Spring (6 credits) | BSAN 601 | Business Analytics for Managers | 3 |
| Required Marketing Concentration Course | 3 | ||
| Summer (6 credits) | MKTG 627 | Digital Marketing | 3 |
| Experiential Option | 3 | ||
| Fall (6 credits) | MKTG 652 | Marketing Information Management and Research | 3 |
| Required Marketing Concentration Course | 3 | ||
| Winter (6 credits) | Required Marketing Concentration Course | 3 | |
| Elective Course | 3 | ||
| Spring (6 credits) | MKTG 606 | Customer Analytics | 3 |
| Elective Course | 3 | ||
| Summer (3 credits) | Elective Course | 3 | |
| Total Credits | 45 |
Concentration Course Options
Digital Marketing Technology (STEM-designated)
Select three (3) of the following courses:
- MKTG 634: Integrated Marketing Communications Management
- MIS 642: Emerging Technologies
- MIS 643: Digital Platform Management
- MIS 653: Design Thinking for Digital Innovations
Marketing Technology and Analytics (STEM-designated)
Select three (3) of the following courses:
- MKTG 607: Marketing Experiments
- BSAN 615: Data Visualization and Analytics
- OPR 601: Managerial Decision Models and Simulations
- STAT 632: Datamining for Managers
Marketing Leadership
Select three (3) of the following courses:
- MKTG 646: Services Marketing
- MKTG 654: Corporate Brand and Reputation Management
- MGMT 676: Sustainability and Value Creation
- ORGB 620: Leading Virtual Teams