IQVIA

Business Challenge

When a medical device and diagnostic company is ready to deploy a product to the marketplace, that organization needs to first understand where relevant procedures are performed and by whom. It also needs clear insight into how health care organizations are performing in terms of patient outcomes so it can deliver appropriate solutions (i.e., products) to the right patients at the right time. Yet, companies are often challenged with an inability to easily synthesize and understand the vast amounts of complex data to effectively track, monitor and ultimately improve these procedures.

Analytics Solution

Because IQVIA recognizes the inherent challenges in mining those critical insights across disparate data sources, including medical claims, reference information and publicly available datasets, it invested in the self-service search tool ThoughtSpot to empower medical device companies with the ability to analyze and explore their data at a granular level. Empowered with a way to quickly and easily slice and dice data, run ad-hoc analysis reports, and explore their data freely, these organizations gained the ability to better understand the market at a granular level with clear insight into where their products can truly improve patient outcomes.

Impact

The introduction of ThoughtSpot allowed IQVIA to bring a new solution to the market that can and will help medical technology companies advance health care forward and ultimately improve their patient and product outcomes.