LeBow College's DMA Team Places Second in Wharton Case Competition

A team of students from LeBow College’s Drexel Marketing Association (DMA) placed second at the Wharton Undergraduate Marketing Conference (WUMC) case competition, hosted by the University of Pennsylvania on Friday, November 6. Drexel’s team, comprised of students Krupa Desai ’12, Victoria Lam ’12, and Randelle Baron ’10, joined teams from other schools in the tri-state area to seize the opportunity to network and learn from business leaders, including keynote speaker Jerry Wilson, senior vice president of Coca-Cola.

This year’s WUMC case competition centered on the rebranding of Gatorade’s products and the company’s new “That’s G” campaign. A marketing plan presentation was submitted prior to the event, and Drexel University was chosen as a finalist along with St. Joseph’s University and Medgar Evers College.

“This competition was a very exciting experience for all of us,” said Desai, president of the DMA. “It gave us a chance to use everything we have learned so far at Drexel and actually apply it to a real-life case.”

The day-long event also included three speaker sessions, a career panel, and a case competition. The University of Pennsylvania has invited Drexel’s DMA to co-host this event next year.