Retailers may want to coax consumers to embrace mobile promotion strategies: A Drexel LeBow researcher has found that using targeted promotions via mobile devices can be an effective way to get shoppers to cover more ground in a store, which leads to an increase in unplanned spending.
In about one in every four deals, the CEO of an acquired firm is awarded a merger bonus according to a recent study. Also target shareholders received inferior premiums when their firms were sold while their CEOs received a merger bonus.
Many business schools across the globe use the business simulation tool MikesBikes, yet Drexel LeBow undergraduate students landed in two of the top eight spots in the 2012 MikesBikes World Championship. Weilei Yu, Aaron Hartmann, Summer Rose Horan and Daniel Pinto comprised the team SAPYU, which placed second in the competition. Jerome Lynch was the sole member of his team, Vanquish Cycles, which placed eighth.
We are pleased to announce the establishment of the C.A. Srinivasan & Henry Jaenicke Endowment Fund, in honor of the well-respected professors. The fund was designed to assist doctoral candidates specializing in behavioral accounting research.
As a group, accountants aren’t usually known for being ‘artsy,’ but that doesn’t mean they don’t have artistic hobbies, says Drexel LeBow Ph.D. student Michael Paz, noting that several faculty members in LeBow’s accounting department play musical instruments.
Drexel LeBow took first place in the ACG Cup case competition in 2011 and 2012, and we’d like to continue our winning streak and make it three-for-three.
The Dornsife Office of Experiential Learning is currently enrolling clients for spring term and will hold an info session on what Drexel LeBow consulting can do for area employers on Jan. 29.
Wesley Gray, Ph.D., assistant professor of finance, recently co-authored a book, Quantitative Value, which addresses intelligent investing and eliminating behavioral errors associated with choosing stocks.
Eleven undergraduate students who participated in ANGA Collegiate Energy Challenge during fall term claimed first prize. Utilizing a budget of $3,000, the students developed and implemented a campaign promoting natural gas to the Drexel community. Divided into teams for research, marketing and strategy implementation, the class worked as a unified agency and coined the slogan “Pennsylvania Natural Gas: Fuel Today. Sustain Tomorrow.” The class traveled to Washington, D.C. in December to present its plan to judges.
Jeffrey Greenhaus, Ph.D., Drexel LeBow’s William A. Mackie Chaired Professor, knows a thing or two about commitment. He’s been a member of the College’s faculty for more than 30 years. He’s been married to his wife, Adele, for 44 years. He even lives in the same Cherry Hill, N.J., home that he and his wife purchased in 1981, the year he joined the faculty.
Dr. Samir Shah, associate clinical professor of MIS, accepted the Leadership and Innovation Award from the Government Technology and the Pennsylvania Office of Information Technology for his contributions in the field of IT and higher education.
The past year was one of both change and continuity for Drexel LeBow. The biggest change occurred in the dean’s office, with George P. Tsetsekos, Ph.D., stepping down after 10 years at the helm. Our former dean remains with us as the George B. Francis Professor of Finance and the trajectory he established for LeBow College of Business continues to be realized through the achievements of 2012. Here are just a few highlights.
Roger McCain, Ph.D., professor of economics, wrote a book that will be released by World Scientific in 2013 titled Value Solutions in Cooperative Games.
